The Marketing Strategy of Tourist Destination: Increasing Tourist Satisfaction and Loyalty, Influence Tourist Atraction, Sustainability of Coastal Biodiversity and Service Quality in Pandawa Beach, South Kuta, Bali
Journal Title: Journal of Economics, Finance and Management Studies - Year 2025, Vol 8, Issue 05
Abstract
Pandawa Beach has been developed as a tourist destination in Bali. This study aims to build a proper marketing strategy for Pandawa Beach in order to increase tourist satisfaction and loyalty and also preserve the sustainability of its biodiversity. The results show that as a tourist destination, Pandawa Beach eco-tourism, biophysical quality, and service quality significantly gave positive influence to tourist satisfaction and loyalty.
Authors and Affiliations
Anak Agung Putu Agung
Keywords
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- EP ID EP767182
- DOI 10.47191/jefms/v8-i5-37
- Views 26
- Downloads 0
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