THE MATRIX OF McKINSEY AS A TECHNIQUE IN STRATEGIC ANALYSIS OF ORGANIZATION POTENTIAL
Journal Title: Globalization, the State and the Individual - Year 2014, Vol 4, Issue
Abstract
The most advanced among the many techniąues of portfolio analysis is the multi-factorial, “9-cell” McKinsey Management Consultants matrix, also known as General Electric (GE) matrix. It allows to analyze and assess the market position of the test object. In McKinsey’s matrix (techniąue) the market position of the test object (e.g. a product, i.e. manufacture good or offer service) is determined by the analysis of two groups of factors: the market (industry) attractiveness and the business unit strength. This tech¬niąue provides the basis for strategie decisions and introduces subjective evaluation criteria.
Authors and Affiliations
Paweł Żukowski, Dariusz Reśko
Keywords
Related Articles
- EP ID EP282604
- DOI -
- Views 110
- Downloads 0
ELECTORAL ABSTENTION AND VOTING PREFERENCES
The article focuses on the problem of electoral abstention. The author attempts to clarify what kind of electoral preferences have an influence on voting. The ąuestion is still very up-to-date, why so many people do not...
THE ROLE OF THE BULGARIAN SOFT POWER AND PUBLIC DIPLOMACY IN THE CONTEXT OF THE PRESIDENCY OF THE COUNCIL OF THE EUROPEAN UNION AND THE EUROPEAN PERSPECTIVE OF THE WESTERN BALKANS
The article marks the beginning of a study of the importance of soft power in the relations of the Republic of Bulgaria with the Western Balkan countries and their European perspective. The publication is part of a resea...
WARREN, BRANDEIS AND THE BIRTH OF THE RIGHT TO PRIVACY
In spite of the established and popular opinion, the terms of ргіѵасу and right to ргіѵасу (or right of ргіѵасу) had been present long time before 1890, when the famous article of American lawyers Warren and Brandeis was...
ELECTRONIC EVIDENCE AND ELECTRONIC EVIDENCE MEANS IN BULGARIAN CRIMINAL PROCEDURE
This article aims to disclose and argue the need for a novel and expanded understanding of evidence and evidence means in the Criminal Procedure Code of Bulgaria. Based on an analysis of the existing notions of evidence...
EURO-ATLANTIC SECURITY IN THE MULTI-CENTER NETWORK WORLD
After the end of the Cold War the world unanimously agreed with Russia's and China's tacit consent to continue its development in a unipolar world system under United States’ leadership. Globalization processes have been...