THE MEDICAL SERVICES MARKET DEVELOPMENT ON THE PRINCIPLES OF MARKETING IN UKRAINE
Journal Title: Економіка та суспільство - Year 2017, Vol 11, Issue
Abstract
The article is devoted to the actual issues of determining the medical services market and its main components, the concepts of medical service and medical aid. The prerequisites and developmental peculiarities of the medical services market in Ukraine and its transformation have been analyzed, as well as the role and marketing peculiarities in the medical services market have been revealed. The conclusions concerning the influence of marketing tools on the medical market and the peculiarities of marketing communications usage as necessary complex component of the marketing for the success of medical institutions have been made. The significance of newly-formed private medical institutions as important subjects of medical market of Ukraine during the economic transformation has been proven.
Authors and Affiliations
Г. Г. Білак, Н. Ю. Бора
Keywords
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