The Moderating Effect of Situational Factors and the Key Factors Influencing Mobile Banking Adoption
Journal Title: International Journal Of Management And Economics Invention - Year 2015, Vol 1, Issue 10
Abstract
Technology is playing a great role in today’s daily activities, making the life easier and human transactions faster. Business entities widely utilized the technologies for service delivery, efficiency, customer satisfaction and retention. This study is aimed at investigating the factors that influence the adoption of mobile banking by using an integrated model developed based on the technology acceptance model, theory of planned behavior, service quality theory as well as relevant constructs to the context of banking adoption namely perceived trust and perceived risk.
Authors and Affiliations
Nancy George Karma
Keywords
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- EP ID EP211405
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The Moderating Effect of Situational Factors and the Key Factors Influencing Mobile Banking Adoption
Technology is playing a great role in today’s daily activities, making the life easier and human transactions faster. Business entities widely utilized the technologies for service delivery, efficiency, customer satisfac...