Тhe process of marketing communicative strategy development for enterprise
Journal Title: Центральноукраїнський науковий вісник. Економічні науки. - Year 2014, Vol 25, Issue
Abstract
This article presents the essence of marketing communicative strategy and its value for each entity. The main objective of forming a marketing communicative strategy is described. Moreover, its place in the hierarchy of strategic planning at the enterprise is determined. MCS components and their main content are defined. Step by step procedure for the formation of a marketing communicative strategy is offered. It is based on the sequence of strategic stages in the development process.
Authors and Affiliations
Yana Pochotova
Keywords
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