The Relationship between Students Satisfaction and their Academic Performance among Public Relations Degree Students in UiTM Alor Gajah Melaka
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 10
Abstract
A study was done to provide a professional evaluation of Public Relations degree students. Such a study had not been completed in the past and was needed to align student services with the mission, long-range goals, and strategic planning of the university. The researchers conducted a survey and distributed to all Public Relations students (n=94) in UiTM Melaka. From the finding, the study demonstrated that relationship among UiTM staff, surrounding and facilities have are significant factors that effect on the students academic performance. In this study, the researchers used assimilation theory to describe satisfaction for PR degree students and the finding from this research showed that relationship between students and UiTM staff is the main contribution towards students academic performance.
Authors and Affiliations
Abdul Rauf Ridzuan, Mohd Khairornizam Mohd Yunus, Muhammad Hakimi Tew Abdullah, Mohd Hilmi Abu Bakar, Aini Faezah Ramlan
Keywords
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- EP ID EP573322
- DOI 10.6007/IJARBSS/v8-i10/4785
- Views 71
- Downloads 0
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