THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN THE FORMATION OF THE POSITIVE IMAGE AND BUSINESS REPUTATION OF THE ENTERPRISE
Journal Title: Приазовський економічний вісник - Year 2018, Vol 4, Issue 9
Abstract
The article argues that every enterprise that cares about its business reputation should build its activities on the principles of social responsibility. The necessity and advantages of socially responsible behavior as a condition of forming a positive image and business reputation of enterprises in modern society are substantiated. The main directions, by which enterprises should improve their social responsibility, are defined. The sequence of actions in the process of forming the model of the company’s interaction with stakeholders is proposed. The main reputational advantages, which are the result of the corporate social responsibility of the company, are outlined.
Authors and Affiliations
O. S. Bilan
Keywords
Related Articles
- EP ID EP501910
- DOI -
- Views 110
- Downloads 0
STRENGTHENING FISCAL AND REGULATORY PROPERTIES OF A COMPANY INCOME TAX
First of all, this was achieved by abolishing the quarterly procedure for declaring income tax for the most categories of taxpayers and introducing the rule for calculating the taxable object on income tax, which is some...
ВИКОРИСТАННЯ ІНФОРМАЦІЙНИХ СИСТЕМ У РЕГУЛЮВАННІ РИНКУ ТУРИСТИЧНИХ ПОСЛУГ
У статті охарактеризовано можливості сучасного ринку туристичних послуг, зокрема через інтернет-рекламу, яка надає інструменти виходу рекламодавцю на цільову аудиторію саме в глобальному масштабі. Зазначено, що Інтернет...
METHODS OF ESTIMATION OF EFFICIENT USE OF RESOURCE POTENTIAL OF THE ENTERPRISE
Since the development of any enterprise depends on the efficiency of the use of all available resources, the availability of resources is considered as the starting point of the production process. The conclusion is made...
BANK OF DEVELOPMENT AS AN INSTITUTE OF ACCELERATION OF ECONOMIC DEVELOPMENT
In the article analyze theoretical and practical aspects of the influence of development banks on economic growth and outlines the main mechanisms of such influence. In the article revealed the functions and basic princi...
ДЕРЖАВНА ПІДТРИМКА АГРАРНОГО СЕКТОРУ ВИРОБНИЦТВА УКРАЇНИ
У статті проведено дослідження основних аспектів державної підтримки сільського господарства в Україні. Встановлено, що сільськогосподарське виробництво за рахунок особливостей галузі отримує підтримку держави у всіх кра...