The Role Of Cultural Diversity On The Performance Of Telecommunication Firms In Kenya

Journal Title: International Journal Of Management And Economics Invention - Year 2016, Vol 2, Issue 6

Abstract

: The objective/purpose of the study was to determine if cultural diversity significantly affects the performance of telecommunication firms in Kenya. Organizations are increasingly hiring employees of diverse cultures from the global marketplace. Cultural diversity of employees can affect an organization’s competitiveness in various ways. A combination of employees drawn from diverse cultures, nationalities and religious backgrounds could bring to an organization diverse beliefs, work ethics, values, cultures, work approaches and perspectives that may ultimately influence team cohesiveness, synergy, innovation, communication and other organizational outcomes. Secondary and primary data is collected and analyzed from a sample of 270 managers in the14 telecommunications firms for a period of five years (2010-2014). We use Blau’s index (measure of heterogeneity) to operationalize cultural diversity as represented by employees of diverse nationalities. Financial measures of performance and in particular growth in sales is used to measure firm performance due to its holistic nature and popularity as a measure of performance among the targeted firms. Descriptive analysis, Correlation analysis, Analysis of Variance and Regression analysis are the statistical techniques used for measuring the level and direction of correlation between the variables. The study found out that cultural diversity of employees as represented by their nationality backgrounds has a weak but statistically significant relationship with performance (p<0.01), (R2 =6.6%) implying that cultural diversity explained 6.6% variation in the performance of telecommunication firms in Kenya.

Authors and Affiliations

Mrs Doris Wanja Gitonga

Keywords

Related Articles

The Impact of Workers’ remittances on Economic Growth: Evidence From Kenya

Over the past decades, the levels of workers’ remittances have grown to become one of the largest sources of foreign income to developing countries. It is an important source of income for households in the developing co...

Impacts of Zero Grazing Techniques on the Livelihood of Rural Community of Tigrai

This paper was done to evaluate the impact of controlled grazing intervention (zero grazing ) on household’s livelihood (child education, milk and crop production and burden on women) that help policy and decision makers...

Factors That Affect Performance Appraisal Of Civil Servants For The Ministry Of Education Staff In Nairobi Province

The study set out to assess how performance appraisal tools affect performance appraisal of Ministry of Education civil servants in Nairobi province, determine the extent to which standard or yard sticks affect performan...

Some Factors Associated with Operations of Village Community Banks (VICOBAs) for Poverty Alleviation in Tanzania A Case of Ilala District, Tanzania

Village Community Bank (VICOBA) is a grassroots based lending scheme focusing on fostering participant’s ability to innovate and manage viable income generating activities. This aimed to reduce extreme poverty among grou...

Importance Of Using Renewable Sources Of Energy For Maintaining Ecological Sustainability In Case Of In Extreme Climate Vulnerable Zones : A Case Study Of Sagar Island Of Sundarban

The power sector in West Bengal has achieved significant improvement over the years in the areas of electricity generation, transmission and distribution. Two percent (2%) of the total power requirement of the State is m...

Download PDF file
  • EP ID EP211491
  • DOI -
  • Views 139
  • Downloads 0

How To Cite

Mrs Doris Wanja Gitonga (2016). The Role Of Cultural Diversity On The Performance Of Telecommunication Firms In Kenya. International Journal Of Management And Economics Invention, 2(6), 640-655. https://www.europub.co.uk/articles/-A-211491