The Role Of Cultural Diversity On The Performance Of Telecommunication Firms In Kenya
Journal Title: International Journal Of Management And Economics Invention - Year 2016, Vol 2, Issue 6
Abstract
: The objective/purpose of the study was to determine if cultural diversity significantly affects the performance of telecommunication firms in Kenya. Organizations are increasingly hiring employees of diverse cultures from the global marketplace. Cultural diversity of employees can affect an organization’s competitiveness in various ways. A combination of employees drawn from diverse cultures, nationalities and religious backgrounds could bring to an organization diverse beliefs, work ethics, values, cultures, work approaches and perspectives that may ultimately influence team cohesiveness, synergy, innovation, communication and other organizational outcomes. Secondary and primary data is collected and analyzed from a sample of 270 managers in the14 telecommunications firms for a period of five years (2010-2014). We use Blau’s index (measure of heterogeneity) to operationalize cultural diversity as represented by employees of diverse nationalities. Financial measures of performance and in particular growth in sales is used to measure firm performance due to its holistic nature and popularity as a measure of performance among the targeted firms. Descriptive analysis, Correlation analysis, Analysis of Variance and Regression analysis are the statistical techniques used for measuring the level and direction of correlation between the variables. The study found out that cultural diversity of employees as represented by their nationality backgrounds has a weak but statistically significant relationship with performance (p<0.01), (R2 =6.6%) implying that cultural diversity explained 6.6% variation in the performance of telecommunication firms in Kenya.
Authors and Affiliations
Mrs Doris Wanja Gitonga
Keywords
Related Articles
- EP ID EP211491
- DOI -
- Views 140
- Downloads 0
An Assessment Into Predictive Validity Of Islamic Azad University MA Entrance Exam In Iran
The main purpose of this article was to study the predictive validity of the Islamic Azad University of the MA Entrance Exam (IAUMAEE) in Iran .The aim of the study was to find probable relationship between Grade Point A...
An Evaluation Of The Internal Control System Of Cash In Management And Growth Of Small Businesses In Kenya: A Case Of Nairobi Small Businesses
This study was conducted to evaluate the internal controls system of cash in the management and growth of the small businesses in Nairobi. The specific objectives of study were: To examine whether small businesses have e...
Interference of Middlemen onVegetable Price: With Reference to Brinjal Marketing Channel in Bangladesh
This paper makes an attempt to visualize the interference of market intermediaries in pricing and supply chain of vegetable in Bangladesh with reference to Brinjal marketing channel. The study was conducted in Saver upaz...
Effects Of Managers’ Self-Interest Motivation On Listed Company’s Business Performance
In recent years, managers' self-interest motivation has been attracting more and more attention from both the academia and practice. Therefore, the ways and depth of managers' self-interest motivation influencing listed...
The Political Economy Of Cultism And Social Deviance In Nigerian Tertiary Institutions
With the increase in cultism and other deviant behaviors in the Nigerian tertiary institutions, students, lecturers and other members of the academic communities are no longer safe. Cult members now employ modern weapons...