The Role Of Cultural Diversity On The Performance Of Telecommunication Firms In Kenya
Journal Title: International Journal Of Management And Economics Invention - Year 2016, Vol 2, Issue 6
Abstract
: The objective/purpose of the study was to determine if cultural diversity significantly affects the performance of telecommunication firms in Kenya. Organizations are increasingly hiring employees of diverse cultures from the global marketplace. Cultural diversity of employees can affect an organization’s competitiveness in various ways. A combination of employees drawn from diverse cultures, nationalities and religious backgrounds could bring to an organization diverse beliefs, work ethics, values, cultures, work approaches and perspectives that may ultimately influence team cohesiveness, synergy, innovation, communication and other organizational outcomes. Secondary and primary data is collected and analyzed from a sample of 270 managers in the14 telecommunications firms for a period of five years (2010-2014). We use Blau’s index (measure of heterogeneity) to operationalize cultural diversity as represented by employees of diverse nationalities. Financial measures of performance and in particular growth in sales is used to measure firm performance due to its holistic nature and popularity as a measure of performance among the targeted firms. Descriptive analysis, Correlation analysis, Analysis of Variance and Regression analysis are the statistical techniques used for measuring the level and direction of correlation between the variables. The study found out that cultural diversity of employees as represented by their nationality backgrounds has a weak but statistically significant relationship with performance (p<0.01), (R2 =6.6%) implying that cultural diversity explained 6.6% variation in the performance of telecommunication firms in Kenya.
Authors and Affiliations
Mrs Doris Wanja Gitonga
Keywords
Related Articles
- EP ID EP211491
- DOI -
- Views 137
- Downloads 0
The Competitiveness Analysis of Tungsten Industry: A Case from China
this paper review the history of tungsten industry development in China. Then we illustrate the distribution of tungsten allocation in China. After that, we analyze the competition of China tungsten industry. Based on th...
Effect of Financial Restructuring on the Financial Performance of Firms in Kenya
Corporate restructuring has become a common phenomenon around the world. It has enabled numerous organisations to respond quickly and more effectively to new opportunities and unexpected pressures so as to re-establish t...
Study on the Effect and Behavior of People Toward YouTube Advertisements
The study is about the effect and behavior of people toward YouTube advertisements. Advertisements play an important role to create awareness among people about the product or service. Earlier advertisements were shown a...
Electronic Customer Relationship Management, Customer Satisfaction, and Customer Loyalty: A Comprehensive Review Study
Electronic customer relationship management (E-CRM) is the implementation of E-technology or internet-based technology in order to attain customer relationship management (CRM) objectives. According to the literature, E-...
Leadership Personalities: Extrovert, Introvert or Ambivert?
This paper endeavors to expand the idea put forth by practitioners and some scholars that a leader must be an extrovert to be a good leader. It will provide examples of very successful and well-known leaders that have ex...