The Role of Internet Marketing Applications Regarding Mersin Port and Free Zone in the City Branding Process of Mersin
Journal Title: AJIT-e: Bilişim Teknolojileri Online Dergisi - Year 2012, Vol 3, Issue 6
Abstract
Brand cities have a lot of geographic places, life styles, and heritage sites which are differentiating from the others. Mersin has also infrastructure necessary for logistics activities thanks to geographic position, free trade zone, wide range of hinterland of the Mersin Port. For stimulating foreign investment it is important to become a brand city such as Amsterdam and Rotterdam. In this study, target markets that communicate with and communication strategies such as lobbying, brand positioning for bring logistics potential foreground will be evaluated.
Authors and Affiliations
Nihal PAŞALI TAŞOĞLU
Keywords
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- EP ID EP86732
- DOI 10.5824/1309-1581.2012.1.004.x
- Views 155
- Downloads 0
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