The Role of Knowledge Management on Marketing Intelligence of Employees of an Organization(Case Study: Insurance Companies of Mazandaran Province)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 4, Issue 5
Abstract
The importance of knowledge as an important and valuable property for contemporary organizations has generated the situations in which, the method to obtain, develop, govern and promote knowledge suitably is changed to one of the main responsibilities and challenges of all organizations. Using marketing intelligence is one of the new tools to help organizations reaching an appropriate situation in agitated environment in these days. The total goal of this study is the role of knowledge management on marketing intelligence of employees in an organization (case study: Insurance Companies of Mazandaran Province). The study enjoys a descriptive survey methodology and statistical sample of study includes all managers and employees of insurance companies in Mazandaran province, meanwhile, the sample size of study includes 278 people in 2012. Two field study and desk study methods are used to collect data and various books, journals, theses and valid scientific websites are referred.Aresearcher-made questionnaire with 32 questions according to Likert spectrum grading 1 to 5 is the tool to collect required data. Multiple choices from too low, low, average, high and too high with numeral value of 1 to 5 were used in the questionnaire. Validity of questionnaire was calculated by guidance and advisor professors and other related experts, and its reliability was calculated by means of Cronbach’s Alpha index. The results of study suggest that parameters of knowledge management are effective on marketing intelligence.
Authors and Affiliations
Mehdi Ghasemi*| MA in Commercial Management-Marketing, Islamic Azad University, Babol Branch, Responsible Author, eman.pourkhiz@gmail.com, RasoolSajediRaeisi| MA in Commercial Management- Marketing, Islamic Azad University, Babol Branch, Seyyed Ali NabaviChashemi| Assistant Professor, PhD in Commercial Management,Islamic Azad University, Babol Branch
Keywords
Related Articles
- EP ID EP5437
- DOI -
- Views 329
- Downloads 15
Biofortification of staple food crops: Engineering the metabolic pathways
Over three billions of the world people are affected by micronutrient malnutrition and nearly two-thirds of all child deaths are linked to malnutrition’s specifically micronutrients deficiencies. “Biofortification” is a...
The history of magic medicine in ancient Iran
Ancient Iran medical science, like astrology , has had an ethnic origin but with some effects from Babylonian science and civilization.Kassi ,Med, and Parsi peoples of Iran have been influenced by the Mesopotamia culture...
Visualization of Death and Actualization of Identity in Emily Dickinsons Poetry
This paper considers the visualization of death and actualization of identity in Emily Elizabeth Dickinson’s (1830-1886) poetry and analyzes the relation between them. It is argued that many of Dickinson’s poems have the...
Content Analysis of Table of Islamic Republic of Iran Broadcasting Channel-Wide Voice with Emphasis on Components of Athletic
The aim of this study was reviewing of voice at the table broadcasting nationwide channel of sports component. The research method in this study was content analysis of 950 applications collected from the website of the...
Effect of Nano-iron foliar application on qualitative and quantitative characteristics of cowpea, under end season drought stress
In order to evaluate the effect of spraying Nano-iron on the qualitative and quantitative characteristics of cowpea plant, an experiment was conducted in 2011-2012 in agricultural research farm, University of Urmia as a...