THE ROLE OF MARKETING TO PROVIDE OF INNOVATIVE DEVELOPMENT OF TELECOMMUNICATION ENTERPRISES
Journal Title: Економіка та суспільство - Year 2017, Vol 9, Issue
Abstract
In modern conditions, enterprises have a necessary condition for survival and preservation of their positions under constantly growing competition - the introduction of innovations in the activities and effective functioning of the marketing service. In the article the role and importance of marketing to ensure the innovative development of telecommunications companies. The main focus is on determining the nature and specific of services and marketing of services of telecommunications companies.
Authors and Affiliations
О. В. Апарова
Keywords
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