THE ROLE OF MEDIA IN NATIONAL DEVELOPMENT
Journal Title: GJRA-Global Journal For Research Analysis - Year 2019, Vol 8, Issue 5
Abstract
The word “media” comes from the plural of the Latin word medium, and it is used as a collective noun to refer to television, radio, newspapers, magazines, lms, the International Network (Internet), etc. The media can be examined either in terms of broadcast media, or print media. Further, a medium is described as hot, meaning a high denition channel of communication, such as print or radio, which focuses on a single sensory receptor. It is cool, meaning a low denition channel of communication, such as television, which stimulates several different senses and requires high sensory involvement. In certain instances, the word “press” is used to refer to the print media, while in other instances the word “journalism” is used to describe the business or practice of writing and producing news. The phrase “mass media” is sometimes used to describe the collective entity of the media. In this study, the word media is used to refer to both the print and broadcast media.
Authors and Affiliations
Putha Yarram Reddy
Keywords
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