The role of web components to increase trust in B2C e-commerce
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2014, Vol 8, Issue 10
Abstract
In models of B2C, customer trust One of the key factors and major elements of success in e-commerce Electronic and the success of many experts Create and deploy secure and Trust e-commerce process Considered for the buyer . Organization using Internet and websites tools can be a significant impact on attitudes and persuasion Customer to utilize the services of its organization and manner Economy to a market leader Become the supply, delivery and service. However, one obstacle to the development and success Business and lack of Trust and trust again repeatedly as a barrier to consumer participation in the interactions this line is known and the future of e-business Endangers. This article reviews the available literature these areas provide a framework of factors affecting customer Trust the e-commerce Web sites that pay Identifying them, in the context of e-commerce websites will be able to give Trust to customers and their users leading to an increased number of participants are in e-commerce.
Authors and Affiliations
Seyed Reza Hassani| Department of Business Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran, Banafsheh Veisi| Department of Mathematics, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran, Manoochehr Rezaei| Department of Business Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran, Seyed Sajad Hassani| Department of Business Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran
Keywords
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