The study and rating of influencing factors on Competitive Advantages of car companies - case study: saipa company
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2014, Vol 8, Issue 6
Abstract
The purpose of this study was to identify the relationship between the enjoyment of technical resources and advanced hardware Saipa Company with a competitive advantage. In this study, the factors affecting the competitive advantages that include: Brand reputation, human resources, service quality, customer satisfaction, technology, and innovation Business sector has been studied. To test the hypotheses, a questionnaire of 24 questions designed to 0-100 depending on the value of the target population (Saipa Company) was distributed to 155 employees and managers. The method is used in this research, descriptive - survey. To test the hypotheses using path analysis and AMOS software was used for statistical analysis of data. The results of the study variables are positive and significant impact on the competitive advantage that the greatest impact of the variable reputation, innovation and customer orientation varies lowest impact on the competitive advantage.
Authors and Affiliations
Misam Karami| Department of Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran., Afshin Baghfalaki| Department of Economics, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran., Seyed Reza Hassani| Department of Business Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran. email: srh60@yahoo.com
Keywords
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