The study and rating of influencing factors on Competitive Advantages of car companies - case study: saipa company
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2014, Vol 8, Issue 7
Abstract
The purpose of this study was to identify the relationship between the enjoyment of technical resources and advanced hardware Saipa Company with a competitive advantage. In this study, the factors affecting the competitive advantages that include: Brand reputation, human resources, service quality, customer satisfaction, technology, and innovation Business sector has been studied. To test the hypotheses, a questionnaire of 24 questions designed to 0-100 depending on the value of the target population (Saipa Company) was distributed to 155 employees and managers. The method is used in this research, descriptive - survey. To test the hypotheses using path analysis and AMOS software was used for statistical analysis of data. The results of the study variables are positive and significant impact on the competitive advantage that the greatest impact of the variable reputation, innovation and customer orientation varies lowest impact on the competitive advantage.
Authors and Affiliations
Misam Karami| Department of Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran., Afshin Baghfalaki| Department of Economics, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran., Seyed Reza Hassani| Department of Business Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran.
Keywords
Related Articles
- EP ID EP6660
- DOI -
- Views 479
- Downloads 11
Investigating the Effect of Change of Managing Director on Earning Management of Firms listed in Tehran Stock Exchange
This study aims to examine the effect of change of managing director on earning management of firms listed in Tehran Stock Exchange (TSE) with respect to big barbery done with a focus on discretionary accruals as an indi...
Seed number in canola (Brassica napus L.): Effects of dry matter, crop growth rate, temperature, and photothermal quotient around flowering
Seed number is a function of dry matter accumulation, crop growth rate (CGR), photothermal quotient (PTQ) and temperature during a critical developmental period, which is around flowering in canola (Brassica napus L.). T...
Effect of pre-sowing seed treatment and spraying of bio-organic nutrient on yield and yield components of maize (Zea mays L.)
To study effect of bio-organic nutrients on maize (SC 704) this experiment was done with eleven treatments based on a Randomized Complete Block design in three replications. Treatments consist of Humax, Marmarin, Biomix,...
The Investigate Managers' Leadership Styles in Physical Education Offices Universities of Iran from Sport Volunteers' Perspective
The purpose of this study was to investigate managers' leadership styles in physical education offices universities of Iran from sport volunteers' perspective. Statistical populations of this study included the whole man...
Examining the Role of Developing Human Resource Productivity System and Human Resource Training in the Weakness of Motivation System Related To Human Force Performance in Mellat Bank Branches of West Azerbaijan
Motivation is regarded as the most complicated issues in organizational behavior to which different perspectives have been purposed. Motivation involves the set of forces which enforce the individual to show particular b...