The study of the role of package in advertising and marketing of Handicrafts
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2016, Vol 10, Issue 3
Abstract
Any producer or service provider needs advertisement to introduce their product or service and sell more. Package can be one of advertising methods. Today, package is more concerned in industrial countries to boost their competition power and packages are usually designed in order to protect the product, ensure comfort, making relation with customers, reuse the package and distinguish the product. There are many factors in package designing which influences the market including expense, material, color and form. In this respect, using descriptive – analytical method, we study the role of package in promotion of handicraft products. Further in this research, we study two sections of art and advertising industry in packaging of products as the mail factor for promotion of handicraft products.
Authors and Affiliations
Fereshteh Dianat| Member of the academic board of visual communication, Faculty of Art, Alzahra University, Tehran, Iran, Marzieh Allahdadi| Member of the academic board of industrial design group, Faculty of Art, Alzahra University, Tehran, Iran, Elmira Hashemi| Student at B.A. Degree of industrial design, Faculty of Art, Alzahra University, Tehran, Iran
Keywords
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