The Television Advertisements of Health-threatening Products

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The Television Advertisements of Health-threatening Products

Journal Title: Journal of Health Research in Community - Year 2016, Vol 2, Issue 3

Abstract

Introduction and purpose: The media strongly affect in individuals consumption behavior, purchasing and food pattern and undoubtedly, if these foods doesn’t advertise, People tend not to consume them and will reduce the related diseases. The aim of this study was to determine the television advertising of healththreatening products Methods: In this study, the television advertising of one, two, three and Tehran channels were studied from 6 am to 24 midnight From January 20 to February 3 and from August 23 to September 6 ,2013. According to the list approved by the Ministry of Health, harmful products to health include the grain snack, carbonated drinks, Chips and consuming fast foods. Data were collected from recorded adverting boxes and were analyzed using Excel software. Results: In this 30-day period, 612 cases of harmful products were advertised in four TV Channels in 14567 second. From January 20 to February 3, 295 cases of harmful products were advertised in in 6853 second. From August 23 to September 6, 317 cases of harmful products were advertised in in 7714 second. Most harmful products were done in the TV channel 3. Chips were advertised more than other harmful products. Conclusion: Due to the high amount of advertisements of health-threatening products, it is suggested continuous monitoring, using the legal and regulatory strategies.

Authors and Affiliations

Koorosh Etemad, Alireza Heidari, Mansoureh Lotfi

Keywords

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EP ID EP638568
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