The use of content marketing strategy tools in the Polish research institutes
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2016, Vol 22, Issue 4
Abstract
In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions. Currently content marketing concept is accepted not only as a fashionable trend of modern marketing but above all, it is treated as an important tool to improve enough Internet message, to effectively interest to the users. A optimal selection and use content marketing tools it provides opportunities for enhancing efficiency in the reception (acceptance) of the generated message.
Authors and Affiliations
Witold Świeczak
Keywords
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- EP ID EP206257
- DOI 10.14611/minib.22.12.2016.14
- Views 108
- Downloads 0
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