THE USE OF INSTAGRAM IN BRAND COMMUNICATION
Journal Title: The Turkish Online Journal of Design, Art and Design (TOJDAC) - Year 2016, Vol 6, Issue 2
Abstract
The developments in the information communication technologies and the effects of globalization both together caused changes in several areas including marketing communications.. Nowadays, the organizations are fighting for to survive in this fierce competition environment and they are trying to find ways for preserving their market shares. In this sense, the organizations taking into consideration these changes, realizing the losing significance of traditional media, added the social media in their marketing communication strategies for reaching the targeted consumers. The aim of the study is to analyze the Instagram marketing which is still a new medium for marketing apart from the other social media tools such as Facebook, Twitter and Youtube. In this study, Instagram’s- for its creative visuals and self expression property, importance in brand communication will be put forward. Then, some succesful brand communication campaign examples on Instagram will be analyzed.
Authors and Affiliations
Gözde ÖYMEN KALE
Keywords
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- EP ID EP106955
- DOI 10.7456/10602100/006
- Views 136
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