The Use of Visual Cues and Metaphors in Advertising
Journal Title: International Journal of Marketing and Technology - Year 2011, Vol 1, Issue 7
Abstract
By evoking profound thoughts and emotions, visual cues grab a reader‟s attention. It allows them to interpret the image in a literal and metaphorical way. Visual cues are used ubiquitously in advertising in the form of graphic designs and pictures. To make the most out of an advertisement, the advertiser must use visual elements effectively. This paper highlights how the visual cueing process works in the development of the viewers‟ interpretations in areas such as metaphoric meanings with real-world Television advertisements. Mere symbolic meanings are primarily culturally derived and dependent on learned meanings. Hence, these ideas are loosely fastened and less anchored in iconographic representation and are not devoid of personal and idiosyncratic interpretation.
Authors and Affiliations
Vikram Kapoor
PROFITABILTY ANALYSIS OF RELIANCE TELECOM LTD
Telecommunication is the assisted transmission over a distance for the purpose of communication. It typically involves the use of electronic devices such as the telephone, television, radio or computer. There are many...
Influencing Factors on Retail Stores (A Case Study of Twin cities in Andhra Pradesh)
Now days, there has been a stiff competition in the modern retailing sector. This has forced the retailers to pay considerable efforts to attract the consumers to their stores, has been increasing the frequency and amo...
DIMENSIONS OF EMPLOYEE-MANAGEMENT RELATIONS IN INDIA: SOME REFLECTIONS
“A quest for Industrial harmony is indispensable when a country plans to make economic progress is bound up with industrial harmony inevitably leads to more cooperation between employer and employees, which result in m...
MOBILE BANKING& CONSUMER BEHAVIOUR IN COCHIN CITY
In the present scenario the use of mobile banking has increased considerably. Government and banks urging the customers to use mobile banking instead of going to banks as well as for purchasing. As per the study Balan...
STORE IMAGE DIMENSIONS: CUSTOMERS’ PERCEPTION
India‟s retail sector is fuelled by strong economy, favourable demographics, rising youth mass, and the rapidly changing lifestyles. In this changing economy, the business hubs are developing rapidly, only a planned re...