THEORETICAL BASIS OF MARKET ORGANIZATION OF ECONOMIC USE OF HISTORICAL AND CULTURAL HERITAGE
Journal Title: Причорноморські економічні студії - Year 2018, Vol 27, Issue 1
Abstract
The article presents the main elements of the mechanism of the market of products of historical and cultural heritage. In article defined and characterized the basic components of the heritage market structure are. The text highlights the specificity of cultural heritage products and their service characters are revealed. The paper describes the features of marketing concept in relation to heritage products are shown. The article revealed limits of commercialization of historical and cultural heritage are.
Authors and Affiliations
U. A. Ganski
Keywords
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- EP ID EP535691
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