Transboundary brand: European and Ukrainian experiences
Journal Title: UNKNOWN - Year 2015, Vol 3, Issue
Abstract
The article presents a study of the concept "cross-border brand" and the analysis of the formation of cross-border branding practices in transboundary territory of Europe and Ukraine. Today the cross-border territories united by common economic, social, cultural and political life strive to be transformed into a brand. That is why the issues related to their positioning and branding are of great importance. According to the author cross-border / inter-regional brand, an intangible asset of cross-border cooperation, which provides the promotion of the interests of cross-border areas, both inside and outside the cross-border. In recent years, such brands as part of Euroregions are being formed with the participation of many European countries.
Authors and Affiliations
Yevheniya Borysivna Tykhomyrova
Keywords
Related Articles
- EP ID EP211749
- DOI -
- Views 109
- Downloads 0
The "family thought" and the place of Christian motives in the novel “Tyotya Motya” by M. Kucherskaya
The article analyses philosophy of a family recorded in the novel “Tyotya Motya” written by M. Kucherskaya in comparison with the "family thought" of the novel “Anna Karenina” written by Leo Tolstoy. The given analysis o...
A brief review of noncanonical Orthodox jurisdiction in force on territory of Samara Metropolia
The article reviews noncanonical orthodox organizations, communities of believers and clerics included into noncanonical orthodox jurisdiction in force on the territory of Samara Metropolia of the Russian Orthodox Church...
An Albanian Mission of Bishop Nestor (Sidoruk)
The article discusses a little known fact from the history of relations between Albanian and Russian Orthodox Churches. In 1948, in terms of the persecution of the Church by the regime of Enver Hodja, three of the four b...
Denmark-Russia relations in the years 1493-1924: Vikings, the Baltic Sea, Sweden, Poland-Lithuania, royal dynasties, Tsar Peter III, naval officers and trade companies
For more than 1,000 years there have been relations between Denmark and Russia in political, cultural and economic affairs. There has never been a real bilateral war between the two countries. However, it is not said tha...
Orthodoxy and economic backwardness: combating the myth
The article ponders upon the potentially discriminative attitude towards Orthodox identity as a comparative impediment towards socioeconomic progress in 12 countries where such identity is believed to be shared by the ma...