ТУРИСТИЧНИЙ ПРОДУКТ ЧИ ПОСЛУГА: ТЕОРЕТИКО-МЕТОДОЛОГІЧНИЙ БАЗИС ДОСЛІДЖЕННЯ ДЕФІНІЦІЙ
Journal Title: Вісник Харківського національного аграрного університету ім. В.В. Докучаєва Серія “Економічні науки” - Year 2018, Vol 1, Issue 4
Abstract
Moіseеva N.I. Tourist product or service: theoretical and methodological basis for the study of definitions. The author's vision of the notion that a tourist service is an object of economic and social relations, the need for which arises during a tourist trip / travel and preparation for it, and allows to qualitatively and fully satisfy specific and other concomitant needs of the consumer sub- The tourist services market. The analysis of scientific opinions on the definition of the essence and content of the category "tourist service" has allowed to differentiate theoretical and methodological approaches to its interpretation as a complex of actions, or production activity, a set of material and intangible components, a segment of the service sector, the object of social and economic relations, a means of meeting needs and interests that can be applied individually, and form a interconnected and interconnected system of different types of targeting. The systematization and additions of existing approaches to the nature of the creation, provision and consumption of tourism services have allowed to distinguish its specific characteristics, namely: inability to preserve; significant static; territorial dissociation of consumer and producer; continuity of production and consumption; impossibility of preliminary evaluation; manifestation of emergence and synergy, etc. Differentiation of methodological approaches to the interpretation of the definition of "tourist product" allows us to consider its essence and content as: the complex (set) of services, a combination of different aspects, consumer value, the result of labor, the value for the producer and consumer, the territorial resource potential, etc. At the same time, a tourist service (accommodation, meals, transportation, excursions, domestic services, cultural and entertainment events, etc.) as a separate element can satisfy at the same time only one specific tourist need, rather than a set of its requirements, as it is inherent in a tourist product, which is a complex of tourist services, etc. The specific features of the tourist product (complexity of public goods, completeness and level of quality of services and goods being implemented; the main result of the trip is the measure of satisfaction (complex of impressions); the ambiguous object-object nature of the category (economic and marketing). Key words: tourism, tourist product, tourist service, concept, definition, tourist sector, tourism services market
Authors and Affiliations
Н. І. Моісєєва
Keywords
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- EP ID EP572571
- DOI 10.31359/2312-3427-2018-4-299
- Views 105
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