Udana komercjalizacja technologii – tak czy nie? Zwiększanie szans. Proces i metodologia Quick Look
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2017, Vol 25, Issue 3
Abstract
Artykuł opisuje relacje przekształcające nową wiedzę naukową w nowe produkty, usługi i przedsięwzięcia handlowe celem pobudzenia tworzenia bogactwa. Zdefiniowano i określono główne dylematy komercjalizacji technologii i marketingu. Objaśniono metodologię Quicklook i powiązane procesy umożliwiające przeprowadzenie szybkiej oceny rentowności handlowej i potencjału naukowego projektu badawczego. Wykorzystanie metodologii i procesu Quicklook na wczesnym etapie procesu badawczo-rozwojowego poprawia szanse powodzenia komercjalizacji.
Authors and Affiliations
William Bradley Zehner II, Gary Pletcher
Keywords
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- EP ID EP229052
- DOI 10.14611/minib.25.09.2017.05
- Views 68
- Downloads 0
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