UKRAINIAN-LANGUAGE ADVERTISING IN UKRAINE (LATE XIX – EARLY XX CENTURIES)
Journal Title: Молодий вчений - Year 2017, Vol 2, Issue 42
Abstract
The paper devotes to the evolution of commercial copies in Ukraine at the turn of the 19th – 20th centuries. It concerns the thematic and stylistic range of copy, it is attended to the genre diversity, the subject headings system and the corporate identity development on language level, and the techniques from the arsenal of argumentation and neorhetoric.
Authors and Affiliations
I. B. Ivanova
Keywords
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