Understanding Recycling Behaviour Using Personality Traits
Journal Title: GATR Global Journal of Business & Social Science Review - Year 2014, Vol 2, Issue 1
Abstract
Objective - In particular, this study focuses on exploring characteristics of individuals or personality that correlate with the tendency to perform recycling behaviour among the university students using Theory of Planned behaviour. Methodology/Technique - Since behavioural changes is one of the determinant to ensure the achievements of recycling programmes, this paper intend to study on variables that could improve individual involvement on pro-environmental behaviour. Findings - However, results shown that the overall recycling rate in the country is still low compared to other poor countries such as India. Novelty - Recycling has grown in interest, both in the past and present as there were many studies focusing on this. Over the decades, Malaysian Government has been struggling to increase the recycling rate in the country through campaigns and advertisements and providing recycle facilities to public.
Authors and Affiliations
Zalina Hashim, Rosima Alias, Siti Mariam, Nur Farzana
Keywords
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