Universal Banking In India : A Comparative Study Between The Selected Private Sector And Public Sector Banks
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 5
Abstract
Banks are the most important thing for each and every person for their financial needs or business. It is also called the life and blood of the modern economy. These days banks provides so many different kinds of products and services to make the life of the people more easier and simpler in ways of getting financial advices and needs. Universal banks are one of those kinds of financial institution which provides almost all kinds of financial products or services that are available in the market. In this paper, we have tried to analyse whether people are aware of all the services or products which their banks provide them and do they know that their own bank is a universal bank.ICICI and SBI banks have been taken as two universal banks and the data collected are from fifty customers from each banks with random sampling method.
Authors and Affiliations
Dr. Ruchi Jain, Ardra R Nair
Keywords
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- EP ID EP411193
- DOI 10.9790/487X-2005045459.
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