USE OF ABRAHAM MASLOW’S MOTIVATION THEORY FOR SETTING CONSUMERS’ SATISFACTION-NON-SATISFACTION
Journal Title: Polish Journal of Management Studies - Year 2010, Vol 2, Issue 2
Abstract
Behind a consumer’s decision to purchase a product/service there is always a reason or a complex of reasons, and behind rejecting a product/service there is always the consumer’s conclusion that, by its competences, that respective product/service will not fulfil that respective need at the level one desires. In order to explain the internal origins of consumers’ behaviour, the contemporary psychology applies to the concepts of “needs” (necessities) and “motivations”. The relation between these two categories consists in the needs which become antecedent conditions for determining the occurrence of motivations.<br/><br/>
Authors and Affiliations
Ioan Dima Constantin, Mariana Man, Sebastian Kot
Keywords
Related Articles
- EP ID EP518401
- DOI -
- Views 87
- Downloads 0
ANALYSIS OF PERSONNEL PERFORMANCE TO IMPROVE QUANTITY AND QUALITY SERVICES TO THE PEOPLE
The purpose of this study, given the important role of different ways to improve the quality and quantity of public services by using best practices, share resources and ultimately increases efficiency and satisfaction o...
THE EFFECT OF INSTITUTIONALIZATION ISOMORPHIC PRESSURES AND THE ROLE OF KNOWLEDGE MANAGEMENT ON INVESTMENT DECISIONS OF THE ACCOUNTING INFORMATION SYSTEMS
This study aims to examine the influence of institutional isomorphic pressures and the role of knowledge management on investment decisions of accounting information systems and its impact on the performance of governmen...
MECHANISMS OF EFFECTIVE MANAGEMENT IN ELECTRIC POWER COMPANIES
The problem of efficiency of electric power companies is quite relevance. The conducted researches in this area are directed on different aspects of activity of the companies. However, the problem of effective management...
THE INFLUENCE OF MATHEMATICAL THINKING ON CAREER PATH CHOICE FOR GRADUATES OF MANAGEMENT FACULTY AT UNIVERSITY OF TECHNOLOGY IN CZĘSTOCHOWA
Difficult subjects in the course of study may have beneficial influence on future life of graduates. Authors of the article are pointing out attention on connections that exist between teaching mathematics and choice of...
INTERNAL AND EXTERNAL TOP MANAGEMENT TEAM (TMT) NETWORKING FOR ADVANCING FIRM INNOVATIVENESS
This research is an attempt to examine the influence of TMT networking on firm innovativeness. Firm innovativeness has been the central concern in the upsurge competitive environment. While strategic decisions, such as,...