Use of Social Media in the Marketing of Agricultural Products and Farmers Turnover in South West Nigeria
Journal Title: International Journal of Trend in Scientific Research and Development - Year 2021, Vol 5, Issue 5
Abstract
The study sought to determine the extent to which the usage of social media in the marketing of agricultural products in South West Nigeria can enhance farmers turnover. It employed the survey research design to collect data with the help of a structured questionnaire to elicit information from respondents selected from six 6 south western states. Research data were analysed using structural equation modelling. The results showed that the use of social media WhatsApp and Facebook in marketing of agricultural products significantly enhances farmers turnover. The managerial implication is that use of Whatsapp and Facebook in the marketing of agricultural products for the enhancement of farmers’ turnover was found to have significant influence on the enhancement in farmers’ turnover from agricultural products. Policy makers in government should provide the enabling environment for the telecommunication companies to enhance their reach by installing their facilities across the length and breadth of the country so that the network coverage will be strong at all times so that the benefits of social media usage will not be constrained. Prof. I. C. Nwaizugbo | Abereola, S. N "Use of Social Media in the Marketing of Agricultural Products and Farmers Turnover in South-West Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45151.pdf Paper URL: https://www.ijtsrd.com/management/retail-marketing/45151/use-of-social-media-in-the-marketing-of-agricultural-products-and-farmers-turnover-in-southwest-nigeria/prof-i-c-nwaizugbo
Authors and Affiliations
Prof. I. C. Nwaizugbo | Abereola, S. N
Keywords
Related Articles
- EP ID EP699771
- DOI -
- Views 84
- Downloads 0
Determination of Dispersivity in A Laboratory Soil Column
In this study, a laboratory soil column experiment was carried out for estimating the dispersivity (?) in sandy loam soil by the inversion of the Advection-Dispersion Equation. An 89 cm deep and 15 cm diameter cylindrica...
Attitude of Students towards Integral Calculus through the Screening Examination Strategy
One thing that may affect the students’ perception of mathematics is the attitude of the students towards the subject. This study was conducted to assess the attitude of students towards integral calculus. The subjects o...
Low Power Mix Logic Design Using Line Decoder: A Review
In todays world, as the technology is developing so rapidly the designing of the systems are becoming more and more compact. In some systems even if the circuits are not compact; still there is a need of less power consu...
Smart Blind Walking Stick Using Arduino
This system is based on sensors and microcontroller. The features are to detect the obstacle for collision avoidance and it detects the object in directions left, right, down and front. The system is composed of the ultr...
Design and Construction of GSM Based Fire Alarm System using PIC Microcontroller
A fire alarm system is used our properties safe form fire. It can be designed in many ways in different components. Many expensive building must have their fire alarm systems. In market almost systems are indoor systems....