User Perceptions of Social Media: A Comparative Study of Perceived Characteristics and User Profiles by Social Media
Journal Title: Online Journal of Communication and Media Technologies - Year 2013, Vol 3, Issue 4
Abstract
Despite the proliferation of social media and the widespread adoption of these diverse communication tools, there is a lack of studies that conceptualize the characteristics of social media as perceived by users and compare the perceived characteristics or benefits of different social media types. This study examines the user perceptions of six main groups of social media—blogs, micro-blogs, social networks, wikis, forums, and content communities—on five dimensions: participation, commonality, connectedness, conversationality, and openness. User profiles are also investigated to assess the role of demographics and usage in such perceptions. The results of a national consumer panel survey show that different social media applications are perceived differently and social media usage patterns, gender, and age affect these perceptions.
Authors and Affiliations
Sylvia M. Chan-Olmsted| University of Florida, USA, Moonhee Cho| University of South Florida, USA, Sangwon Lee| Kyunghee University, Korea
Keywords
Related Articles
- EP ID EP9971
- DOI -
- Views 333
- Downloads 21
From Convergence to Connectivism: Teaching Journalism 2.0
Abstract Media Convergence leads to fundamental changes in the journalistic field. This is a challenge not only for the news industry but also for teaching journalism at universities. Improved skills and competences are...
Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies
Celebrity endorsement is a potent adverting strategy used to promote brands in the market space. In Africa and Asia, celebrity endorsement has developed dramatically as an essential promotional approach used by adverti...
The Impacts of Participating Social Networking Sites: A Study of University Students in Hong Kong and Wuhan in China
Social networking sites (SNS) facilitate individuals to update their profile and to interact with their close friends as well as their weak acquaintances. This study explores the impacts of these common activities. We...
Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign
Turkish government and NGO’s have been broadcasting or publishing some health communication campaigns every year. In these campaigns, the messages generally related to giving up smoking cigarettes, keeping the heart...
Radio Kashmir’s Attempt to Dispel Negative Impact on Kashmir Society
This research paper throws light upon the importance and role of Radio Kashmir as one of the most strategic and vital media tools in helping security forces, people of Kashmir and the nation in combating militancy and...