USING OF INSTAGRAM SOCIAL NETWORK TO PROMOTE TOURIST SERVICES
Journal Title: Інноваційна економіка - Year 2017, Vol 71, Issue 9
Abstract
Purpose. Investigation of features and effectiveness of advertising of tourist services in the Instagram social network. Methodology of the research. In the process of research, general scientific and special methods were used, in particular: methods of analysis and synthesis - in substantiating the process of creating and maintaining a page of a tourist company in a social network; methods of observation and logical generalization - when considering the features of the use of social networks for the promotion of tourist services. Findings. It is established that advertising is the basis of the success of the tourist company in the market, which has acquired new forms today, according to the development of the internetization of all spheres of human life. It was determined that advertising on social networks, including the Instagram network, was a new way of promoting a tourist product on the market. It has been discovered that out-of-the-spot research theoreticians remain the modern methods of advertising travel services in the Internet and, in particular, advertising in social networks. The tendencies of development of social networks in the world and in Ukraine are analyzed, the main methods of creation and promotion of the tourist company’s page in the network of Instagram with the advertising purpose are offered. It is proved that the creation and maintenance of a tourist company’s page in the social network Instagram is a promising kind of innovative advertising with a still low level of competition. And despite the fact that the creation and ongoing maintenance of an account requires the possession of certain skills in working with the Internet network, as well as with photo equipment, and the beginning of the process of advertising requires the cost of its organization, but over time, these costs are offset by a steady increase in the number of customers that in turn leads to the successful functioning of the tourism organization in the market. Originality. An integrated approach is used in the study of trends in the development of social networks in the world and in Ukraine, and in substantiating the basic techniques and methods of creating and promoting a travel company’s instagram website. Practical value. The results of the research will contribute to the continuous growth of the number of clients and, accordingly, the successful functioning of the tourism organization in the market.
Authors and Affiliations
Viktoriia Danylenko-Kulchytska
Keywords
Related Articles
- EP ID EP324346
- DOI -
- Views 139
- Downloads 0
METHODOLOGICAL BASES FOR EVALUATING THE EFFECTIVENESS OF INTRODUCTION AND USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN MANAGEMENT OF ENTERPRISES
Purpose. The aim of the article is to study the theoretical and methodological foundations for assessing the effectiveness of the introduction and use of information and communication technologies in the management of en...
THE LEGISLATIVE SUPPORT OF THE DEVELOPMENT OF INNOVATIVE AND INTEGRATED STRUCTURES AS THE PART OF NATIONAL SECURITY OF THE STATE IN THE CONDITIONS OF SOCIAL AND ECONOMIC INSTABILITY
Purpose. The analysis of the existing national legislation that regulates the innovation and investment industry, the issues of legislative support of the development of innovation-integrated structures, and the search f...
PLANNING OF WORK OF SCIENTIFIC AND PEDAGOGICAL WORKERS IN THE CONTEXT OF FULFILMENT OF NORMATIVE REQUIREMENTS TO THE LEVEL OF THEIR SCIENTIFIC AND PROFESSIONAL ACTIVITY
Purpose. The aim of the article is the development of proposals for improving the planning of the activities of scientific and pedagogical workers in order to continuously provide them with regulatory requirements to the...
PRIORITY MEASURES FOR PROVIDING THE DEVELOPMENT OF INTERMODAL AND MULTIMODAL TRANSPORTATION
Purpose. The aim of the article is the development of methodological provisions for elimination of problems of development of intermodal and multimodal transportations in Ukraine. Methodology of research. The methodologi...
FINANCIAL DECENTRALIZATION IN UKRAINE: CURRENT STATE AND DEVELOPMENT PROSPECTS
Purpose. The aim of the article is the research of theoretical and pragmatic aspects of the development of financial decentralization in Ukraine and the development of proposals to improve this process in modern conditio...