UTILISATION DES ICONS ET DES SYMBOLES DANS LES AFFICHES PUBLICITAIRES
Journal Title: The Journal of International Social Research - Year 2014, Vol 7, Issue 34
Abstract
Cet article se veut analyser la notion de l’icone qui repose sur la ressemblance à l’objet représenté. L’essentiel de l’icone est la ressemblance. Elle se base sur la ressemblance avec son référent. On ne peut pas parler de l’icone s’il n’y a pas une relation de similarité entre les deux choses. Cette relation ne se base ni sur une convention sociale ni sur la contiguïté naturelle. Le symbole se base sur la convention sociale. Dans une culture donnée entre les deux éléments on crée un rapport conventionnel que nous appelons « symbole ». Il ne faut pas oublier que les symboles puissent varier dans la même culture. Quant à l’indice, elle repose sur une relation de contiguïté naturelle qui n’est pas provoqué par l’homme. Elle est liée à un fait d’expérience.
Authors and Affiliations
Eda ÇORBACIOGLU GÖNEZER
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