WHAT IS THE SELF-PRESENTATION OF MILLENNIAL EMPLOYEES IN WECHAT?

Journal Title: Topics in Economics, Business and Management (EBM) - Year 2017, Vol 1, Issue 1

Abstract

WeChat Moments is a personalized stage for everyone, especially millennial employees. Basing on study objects’ data, this research focuses on self-presentation of millennial employees in WeChat Moments. The study looks for the characteristics of their Moments in different jobs by classifying the methods of self-presentation. Meanwhile, it summarizes three functions of WeChat Moments, including sharing information, expressing emotions and self-disclosure. And then the research analyzes the effects of self-presentation in working and living situations.

Authors and Affiliations

Zhichao CHENG, Yiwen XU

Keywords

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  • EP ID EP412985
  • DOI 10.26480/icemi.01.2017.289.290
  • Views 83
  • Downloads 0

How To Cite

Zhichao CHENG, Yiwen XU (2017). WHAT IS THE SELF-PRESENTATION OF MILLENNIAL EMPLOYEES IN WECHAT?. Topics in Economics, Business and Management (EBM), 1(1), 289-290. https://www.europub.co.uk/articles/-A-412985