Zarządzanie wpływem. Neoklasyczne narzędzia – współczesne problemy
Journal Title: International Journal of Contemporary Management - Year 2012, Vol 11, Issue 3
Abstract
Celem artykułu jest ocena wpływu wywieranego za pośrednictwem informacji na konsumentów i inwestorów. Wiarygodność informacji wzmacnia zdolność podmiotu do jego efektywnego stosowania. Rozbudzenie nadmiernych oczekiwań wśród odbiorców informacji oraz jej niedostatek prowadzą ostatecznie do spadku możliwości wywierania wpływu na zachowanie konsumentów i inwestorów.
Authors and Affiliations
Przemysław Wechta
Keywords
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