The Effect of Celebrity Endorsement and Parasocial Interaction on Somethinc Products Purchase Decisions Journal title: Journal of Economics, Finance and Management Studies Authors: Nabila Putri Maharani, Satria Bangsawan, Mahrinasari MS Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
Celebrity Admiration and Its Relationship to the Self-esteem of Filipino Male Teenagers Journal title: Psychology and Education: A Multidisciplinary Journal Authors: Ann Jesamine Dianito, Jayfree Chavez, Rhanarie Angela Ranis, Brent Oliver Cinco, Trizhia Mae Alvez,... Subject(s): Education, Psychology
The Influence of Celebrity Endorser Credibility on Purchase Intention Mediated By Brand Love and BGBC Journal title: International Journal of Multidisciplinary Research and Analysis Authors: Andri Catur Trissetianto, Mas Wahyu Wibowo Subject(s): Biological Sciences, Economics, Education, Engineering, Mathematics, Social Sciences, Technological Change, Health science
How Do Male Celebrity Endorsers Promote Women's Makeup Products? Journal title: Journal of Economics, Finance and Management Studies Authors: Masyitho Zahrotul Ulya Hasyim , Chusnul Rofiah, Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
The Role of Celebrity Worship in Increasing Cyber-Aggression: Analysis of Early Adult BTS Fans in X (Twitter) Journal title: International Journal of Social Science Humanity & Management Research Authors: Daryndra Wishnu Wardhana, Gisella Arnis Grafiyana, Tri Na’imah, Fatin Rohmah Nur Wahidah Subject(s): Social Sciences
CEO Celebrity on Firm Value Journal title: Journal of Economics, Finance and Management Studies Authors: Nur Muhammad , Payamta Payamta , Doddy Setiawan , Y Anni Aryani, Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
