ASSESSMENT OF PACKAGE GRAPHICS AND COLOUR ATTRIBUTES ON CONSUMERS’ BUYING BEHAVIOUR IN KENYA Journal title: International journal of research -GRANTHAALAYAH Authors: Subject(s):
Brand Icons and Brand Selection- A Study on Gold Jewellery Consumers of Selected Branded Gold Jewellery Shops in Kerala Journal title: International Journal of Business and Management Invention Authors: Dr.Dayana Sajjanan, Jacob Joseph .P Subject(s):
Online Impulse Buying Behaviour – A Suggested Approach Journal title: IOSR journal of Business and Management Authors: Mrs Satyavani B, Prof. G V Chalam Subject(s):
Strategically Positioning the ASBAH Rice in Delhi NCR: An Analysis of Determinants of Consumer Buying Behaviour Journal title: MANTHAN: Journal of Commerce and Management Authors: Navneet Gera, Ritu Bajaj Subject(s):
Nouveau Shoppers Buying Behavior Pattern and Perception Towards Luxury Brands Journal title: Webology Authors: Dr.R. Kavitha Subject(s): Information Science & Library Science
