INFLUENCES OF BRAND IN SUBJECTIVE MAGNITUDE OF CHOCOLATE TASTE Journal title: European Journal of Business and Social Sciences Authors: Marcelo Fernandes Costa| (Corresponding Author) Departamento de Psicologia Experimental Instituto de... Subject(s): Economics, Management Science
Neuromarketing – its role in building of brand, introduction of products innovation, and advertising messages Journal title: Marketing Instytucji Naukowych i Badawczych Authors: Katarzyna Wrona Subject(s):
Neuromarketing i jego rola w budowaniu marki, wprowadzaniu innowacji produktowych oraz w przekazach reklamowych Journal title: Marketing Instytucji Naukowych i Badawczych Authors: Katarzyna Wrona Subject(s):
ASPECTS REGARDING NEUROMARKETING SPECIFIC RESEARCH METHODS Journal title: Challenges of the Knowledge Society Authors: MIRELA-CRISTINA VOICU Subject(s):
THE PERCEPTION OF THE NEUROMARKETING BY THE SLOVAK CUSTOMERS AND ITS INFLUENCE ON THEIR PURCHASING BEHAVIOUR Journal title: Marketing Identity Authors: Margaréta Nadányiová Subject(s):
ADVERTISING EMAILS OPTIMISATION BY EYTRACKING TECHNOLOGY Journal title: Marketing Identity Authors: Radovan Madleňák, Eva Kianičková Subject(s):
A Mathematical Approach to Neuromarketing: A Weapon – Target Assignment Model Journal title: International Journal of Academic Research in Business and Social Sciences Authors: Onur Onay Subject(s):
Neuroscience in Consumer Marketing Research. An Analysis Drawn from the Examples of Food Products Journal title: Acta Scientiarum Polonorum. Oeconomia Authors: Urszula Świerczyńska-Kaczor Subject(s):
Międzykulturowy neuromarketing: międzykulturowy wymiar badań neuromarketingowych Journal title: Rynek – Społeczeństwo – Kultura Authors: Agnieszka Fudali-Czyż, Andrzej Cudo, Marta Ratomska Subject(s):
CONSUMER’S PERCEPTION TOWARDS NEUROMARKETING IN INDIA WITH SPECIAL REFERENCE TO KANO MODEL Journal title: International journal of research -GRANTHAALAYAH Authors: Subject(s):
THE DEVELOPMENT OF THE CONSUMER CREDIT MARKET THROUGH THE LENS OF BEHAVIORAL ECONOMICS Journal title: International Journal of New Economics and Social Sciences Authors: Liudmyla Yevchuk Subject(s):
Crowdsourcing Platforms: Users’ Experience Exposed Journal title: Journal of Emerging Trends in Marketing and Management Authors: Lucian Florin Onișor, Daniela Ioniță Subject(s):
Sytuacja i możliwości wykorzystania badań neuromarketingowych na rynku polskim Journal title: Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu Authors: Aneta Disterheft, Marta Woźniak Subject(s): Banks and Banking, Finance and Financial Services, Marketing, Law and Economics
The Current Situation and Opportunities for Applying Neuromarketing Research in Poland Journal title: Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu Authors: Aneta Disterheft, Marta Woźniak Subject(s): Banks and Banking, Finance and Financial Services, Marketing, Law and Economics
Neuromarketing Research and its Application in Marketing Activities. Some Examples Journal title: International Conference on Marketing and Business Development Authors: Beata Tarczydło Subject(s):