ASPECTS REGARDING NEUROMARKETING SPECIFIC RESEARCH METHODS
Journal Title: Challenges of the Knowledge Society - Year 2012, Vol 2, Issue 0
Abstract
Information is one of the most important resources that a company must posses. Some informations are hidden deep in the black box - the mind of the consumer. Neuromarketing helps us find what is inside of the black box without troubling the consumer with questions that he doesn’t want to answer or that he can’t answer. Today because of an extensive research in mapping cortical and subcortical activity in association with behaviors and thoughts, the confidence in neurological data is growing. Thanks to discoveries in perceptual sciences we can identify the parts of the brain that are responsible for the phenomena that we experience daily. For all those interested in information obtained through neuromarketing techniques it becomes evident that there are corresponding neural substrates of consumer decision making process and these substrates can be observed, measured, and possibly manipulated. The following paper reveals some important aspects of the use of neuromarketing in studying consumer behavior by presenting the concepts, methods and techniques used under this sophisticated name, the limitations and advantages of using neuromarketing techniques and the importance of this type of information in decision making process at a company level.
Authors and Affiliations
MIRELA-CRISTINA VOICU
Keywords
Related Articles
- EP ID EP163905
- DOI -
- Views 135
- Downloads 0
GENERAL RISKS AND UNCERTAINTIES OF REPORTING AND MANAGEMENT REPORTING RISKS
Purpose: Highlighting risks and uncertainties reporting based on a literature review research. Objectives: The delimitation of risk management models and uncertainties in fundamental research. Research method: Fundamenta...
PROCEDURAL IMPLICATIONS OF THE ILLEGAL ADMINISTRATION OF EVIDENCE DURING A CRIMINAL TRIAL
As the title suggests, the purpose of this study is to analyze the procedural implications of the illegal administration of evidence. The present paper begins with a short presentation of criminal trial probation, and co...
INFORMATION, KEY ELEMENT OF ACCOUNTING AND AUDIT IN THE KNOWLEDGE SOCIETY
In a knowledge society, the advantage of nations will not result from their natural resources, nor to the cheap labor, but from their ability to valorize the intellectual potential and to use efficiently the information....
THE ROLE OF INTERNATIONAL NON-GOVERNMENTAL ORGANISATIONS IN HUMAN RIGHTS PROTECTION
One of the main concerns of democratic states and intergovernmental or supranational international organisations is referring to the respect of human rights. International nongovernmental organisations have also an impor...
OUTCOMES OF ALTERNATIVE ASSESSMENT IN ADULT LANGUAGE TRAINING
The purpose of this article is to highlight the switch from traditional assessment to alternative, formative assessment, in other words assessment for learning, in adult language training. We focused on two aspects of fo...