A Case Study On Selected Terms Used To Describe Women In Selected Malaysian Hip Hop Lyrics
Journal Title: European Journal of Business and Social Sciences - Year 2012, Vol 1, Issue 6
Abstract
Music has always played a pivotal role in our life as it possesses the power to mold listener’s perceptions and notions. When broken down into components, music itself plays a role in stereotyping women into certain characteristics and ideals. This study therefore looks at selected Malaysian hip hop lyrics and examines how the lyrics are used in depicting women in certain sexist terms.
Authors and Affiliations
Belinda Marie Balraj| belinda@upnm.edu.my Universiti Pertahanan Nasional Malaysia, Associate Prof. Dr. Jariah Jan| jariah@um.edu.my University Malaya
EFFECT OF SUPPLY CHAIN RESTRUCTURING ON PERFORMANCE OF OIL MARKETING COMPANIES IN RWANDA. A MULTI SURVEY ON THE OIL MARKETING COMPANIES IN RWANDA
The purpose of this study was to establish the factors affecting supply chain management by oil companies in Rwanda and see how these factors have been restructured to enhance performance in the sector. The study was...
INTEGRATED SERVICE APPROACH AND SERVICE DELIVERY IN HUDUMA CENTRES IN KENYA: THE MODERATING EFFECT OF TRANSFORMATIONAL LEADERSHIP STYLE
Countries are using e-government to revitalize public service delivery. Kenya embraced e-government and established one stop shop services called Huduma centres. This study explored the moderating effect of transforma...
INNOVATION IN BUSINESS TO FAMILY AGRICULTURAL IN AMAZON: ONE STRATEGY FOR COMPETITIVENESS
This work aims to study strategies of competiveness in farming agriculture with sustainability. The research has support on Theory U in order to generate elements to support the results. It has a qualitative nature, p...
A CRITICAL REVIEW OF QUALITATIVE INTERVIEWS
This paper is a critical assessment of the merits and drawbacks of qualitative interviews as a research method. To do so, a brief review of literature regarding what we mean by interviews and different types of interv...
EXOGENOUS AND DIRECT OBSERVABLE FACTORS AFFECTING ATTITUDE – CASE STUDY ON ROMANIAN CAR MARKET
Attitude is the process that influences in the most visible way the actual consumption behavior, considering all consumer behavior processes. Although theorists have studied for the last century how attitude is formed...