A FRAMEWORK BASED TRADITIONAL APPROACH MARKETING STRATEGIES
Journal Title: Research Hub - Year 2018, Vol 4, Issue 8
Abstract
The aim of this research is to identify about the marketing strategies in traditional ways. This paper proposes a framework to identify what are the aspects that have in traditional marketing strategy. In order to achieve this aim, the proposed framework identifies the traditional market strategy, advantages of traditional marketing, disadvantages of traditional marketing, marketing mix for traditional and marketing tools used in traditional marketing. This paper is also expected to act as a medium to look for better understanding about traditional marketing strategies as a whole.
Authors and Affiliations
Tengku Nor Fazwani Engku Mud
Keywords
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