THE PERCEPTION OF UNIVERSITY STUDENTS TOWARD GLOBAL MARKETING
Journal Title: Research Hub - Year 2016, Vol 1, Issue 6
Abstract
The aim of this research is to evaluate of people or university students in global marketing, to understand about global marketing. This paper provide increase the effectiveness of global marketing managers in making the tactical adaptations necessary to develop and implement global marketing strategy in an increasingly complex and dynamic market place, it suitable for the student.
Authors and Affiliations
Mohamad Azharuddin Ab Kadir
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