A RESEARCH FOR ANALYSING ON USING TRADITIONAL FOODS AS A PROMOTIONAL FACTOR IN BROCHURES
Journal Title: The Journal of International Social Research - Year 2016, Vol 9, Issue 42
Abstract
Food culture, as a part of the local culture, the most important factors of attractiveness in a destination. In this context, promotional brochures must be included traditional foods for increasing the attractiveness of destinations, introduction to the region and to provide opportunities for the development of tourism. Also, qualitative growth in tourism will be provided with effective using of traditional foods in destination promotion. In this study, the promotional brochures of destinations, join Travel Turkey Izmir 2014 Tourism Fair and Conference, that carried out in cooperation with T.C. Culture and Tourism Ministry, Turkey Travel Agencies Union, Hannover Fairs Turkey and İzfaş, were examined and than using traditional foods in the promotion of destinations aimed to investigate the case. In this context, brochures of the destinations, the most effective tools for promotion and marketing, were examined. According to the results of the study, it concluded that destinations does not give place traditional foods in promotinal brochures.
Authors and Affiliations
Gencay SAATCI
Keywords
Related Articles
- EP ID EP250591
- DOI 10.17719/jisr.20164216308
- Views 138
- Downloads 0
19TH CENTURY OTTOMAN EMPIRE MONETARY ORDER: ECONOMIC ANALYSIS OF THE USE OF PAPER MONEY
The administration and defense of Ottoman Empire’s vast territory required large sums of financial resources, especially in times of war and further expansion. The Empire continuously faced political and economic crisis...
THE PERCEPTION OF ABUSER MANAGER’S EFFECT ON THE INTENTION OF LEAVING JOB: RESEARCH IN STATE AGENCY IN TUNCELI CITY
In this research , you can see how the members are effected by the abuser managing perceptions when they are intended to leave their jobs.The research was carried out on a upper unit workers who work in a state agency...
THE BUILDING OF WOMEN IDENTITY THROUGH BODY IN POSTMODERN SOCIETY
In this research, it was aimed to determine how women's identity is represented in the media in the post modern society and to investigate which imagery reflects the concept of beauty of the female body. For this purpose...
FORMATION OFTHE ENLIGHTENMENT EPISTEMOLOGY
Seventeenth century rational epistemology led by Descartes is based on n assumption that the whole truth related to the existence can be revealed by means of principles in mind. That structure was criticized by 18th cent...
THE IMPORTANCE OF SCHOOL GARDEN FOR STUDENTS WITH ORTHOPEDIC DISABILITIES
Children with orthopedic disabilities (and their families) are constantly challenged when it comes to connecting with the natural environment. School gardens can significantly compensate for this lack of touch with natur...