A Study on Factors Influencing In Selection of Mobile Hand Sets, Guntur
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 2
Abstract
Mobile phones have been one of the fastest household adoption rates of any technology in the world’s modern history. In current highly competitive mobile phone market, manufacturers constantly fight to find additional competitive edge and differentiating elements to persuade consumers to select their brand instead of a competitor’s. In this process many new smart phones have been introduced into market which made life easy and people are facing more difficulties while purchasing mobile phone. So people consider more factors according to their requirement while purchasing the mobile phones. Consumers’ of mobile phone found throughout the world greatly influenced by those different factors affecting mobile phones purchase decision.
Authors and Affiliations
VVNS Swamy, Dr. B. Kishore Babu
Keywords
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- EP ID EP409659
- DOI 10.9790/487X-2002061629.
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