ANALYSING THE MOST VALUABLE GLOBAL BRANDS IN 2018 ACCORDING TO BVM METHODOLOGY
Journal Title: Marketing Identity - Year 2018, Vol 6, Issue 1
Abstract
The objective of this article is to provide a comprehensive overview of the most valuable global brands in 2018. The strong brand of the company is one of the most valuable assets that an enterprise can have, and this ranking proves that a long-term effort and quality product can have an incredible value. We worked with a database of the 100 most valuable brands that were placed under this ranking based on the BVM methodology. In the article, we pointed out those cases where a truly remarkable percentage change occurred compared to last year, then we also turned to the brands that appeared in the rankings for the first time and we also looked at the representation of the individual industries in this ranking. This article provides a more detailed perspective for thinking about the role of the brand in the competitive world and puts it in the position of one of the necessary factors for the success of the business.
Authors and Affiliations
Ľudovít Nastišin
Keywords
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