ANALYSIS RELATIONSHIP BETWEEN PRODUCT RECALL AND CORPORATE REPUTATION
Journal Title: International Journal of Marketing and Technology - Year 2017, Vol 7, Issue 10
Abstract
In this study, it is investigated that the relationship between product recall and corporate reputation. A Questionnaire has been used in the research. There are two main scales. Product recall (Magno, 2012) and corporate reputation (Fornbrun et. al 1999) are scales. Data collected from Faculty of Economics and Administrative Sciences students. The outcomes demonstrate that there is a relationship between product recall and corporate reputation
Authors and Affiliations
Nihan OZGUVEN TAYFUN
Keywords
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