SELF CONSCIOUSNESS AMONG THE ATM USERS OF EBANKING SERVICE
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 2
Abstract
The main purpose of present study was to know the awareness among the ATM users of ebanking services. The sample consists of 80 ATM users of e-banking services belonging to different locality, gender and occupation. Data were collected with the help of self prepared interview schedule. The objectives of the present study were – (i) To study the awareness among ATM users of e-banking services; (ii) To compare the awareness among rural ATM users and urban ATM users of e-banking services;(iii) To compare the awareness among male ATM users and female ATM users of e-banking services; and (iv) To compare the awareness among ATM users of e-banking services belonging to service class and business class. Findings of study reveal that almost all respondents preferred e-banking services due to the convenience and the time saving factors. There is no significant difference in the awareness among the rural and urban ATM users of e-banking services. There is no significant difference in the awareness among the male and female ATM users of e-banking services. There is no significant difference between the awareness among the servicemen and businessmen ATM users of e-banking services.
Authors and Affiliations
Armin Mahmoudi
Keywords
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