ASPECTS OF MARKETING IN EDUCATION
Journal Title: Сталий розвиток економіки - Year 2016, Vol 30, Issue 1
Abstract
Purpose is to reveal and improve principles of forming marketing aspects of the educational component of the social sector. Methodology of research is based on general scientific and specific research methods: scientific observation – to gather information about the object of study and research; classification method – to determine links and patterns of educational institutions. The information base for research became official information, data on the Internet, own analytical calculations. Finding. The study found that under current conditions exacerbated by competition education in the educational market of Ukraine, universities are forced to seek effective methods of opposition the internal and external competitive pressures, strive to enhance their competitive advantage. One of the conditions for opposition in this competition for universities is to establish and develop effective marketing system of education. Originality is novelty of research consists in development of the conceptual going near marketing activity of educational constituent of social sphere which differs from existing factors and resources of successful development of educational establishment. It allows to define the prospects of the probed constituent and him to practical approbation. Practical value. Separate positions expounded in scientific research enable to extend the scientific base of marketings aspects in the constituents of social sphere and can be used establishments of education in future.
Authors and Affiliations
Olena Kalinichenko
Keywords
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