Brand redesign of a service company
Journal Title: Prohominum - Year 2023, Vol 5, Issue 3
Abstract
Service companies, because they are companies that offer an intangible product, are the organizations that most require a brand, since through this, the client can recognize them and select them among many other services that are available to the public. in general. It is also true that the brand encompasses a series of values such as benefits, quality, durability, among others, that accompany the service, values that identify the product and place it in the customers' preference. Therefore, the purpose of this research is to describe the brand redesign process of a service company. To prepare this article, an exploratory and documentary methodology was used, in which a series of resources posted on the Internet with themes related to the research were reviewed, then through the analysis and deduction method the aspects were taken. most relevant of the material consulted and new perceptions about it were presented. In conclusion, it follows that the design of a brand must go through a process that takes into account a series of details, also recognizing that when one of these details needs to be renewed for some reason or another, then the company must go to the redesign of the brand to be able to maintain its position in the market
Authors and Affiliations
Dustin Madison Herrera Calderón, Jonatan Portugal Gorozabel, Gianella Lisette Bermeo Quezada
Keywords
Related Articles
- EP ID EP722195
- DOI https://doi.org/10.47606/ACVEN/PH0198
- Views 50
- Downloads 0
Didactic guide in jivi language, oriented to the promotion of health in the bilingual intercultural field
The objective of this article was to propose a Didactic Guide in Jivi Language oriented to health promotion in the field of Intercultural BilinguaL education . The research is framed in the positivist paradigm, under a q...
Mediation in higher education improves the relationship between teachers and students
This paper aims to create a reflection on mediation in education as a strategy to improve the relationship between teachers and students, for having this area in the words of Manzano (2017), its own characteristic...
Presignification of culture in the current instrospective ergonomic neoconcretion
Culture is a worldview of cognitions, hermeneutics and belief systems entropically articulated in the social soup from the heterofluctuation of regentable currents of interarticulated thoughts in permanent rep...
Educational Perspective for the Social Prevention of Feminicide
Research conceived to examine gender violence and its worst consequence, femicide, which is nothing more than the homicideof women. The purpose of this research is to analyze the elements of...
Human talent management in the quality of educational services at a Peruvian public institute
The objective of the research was to determine the influence of human talent management (GTH) on the quality of educational service (CSE) in a high school in the province of Chanchamayo 2024, the resear...