CITY BRANDING AND PERCEPTION OF LOCAL PEOPLE: ŞANLIURFA CASE STUDY

Journal Title: The Journal of International Social Research - Year 2017, Vol 10, Issue 53

Abstract

Brand cities is one of the strong recommendations of Turkey Tourism Strategy 2023 which was prepared bythe Ministry of Culture andTourism in 2007 adopted the sustainable tourism aproach with the aims of increasing the employment, making tourism a Pioneer sector in regional development, being one of the first five countries in terms of the number of tourist and revenue in the international market. In this context, Şanlıurfa which is one of the 15 provinces planned to become a brand culture city by looking at Turkey Tourism Strategy 2023, is the focus point of survey. It has approach the considerations and senses of locals examining the touristic values of Şanlıurfa province during the branding process.

Authors and Affiliations

M. Nedim BAYUK

Keywords

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  • EP ID EP256453
  • DOI -
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How To Cite

M. Nedim BAYUK (2017). CITY BRANDING AND PERCEPTION OF LOCAL PEOPLE: ŞANLIURFA CASE STUDY. The Journal of International Social Research, 10(53), -. https://www.europub.co.uk/articles/-A-256453