Dialogue as an Asset in Managing an Organisation
Journal Title: International Journal of Contemporary Management - Year 2010, Vol 9, Issue 3
Abstract
The aim of the present article is to discuss the value of a dialogistic communication between an organization and its stakeholders and shareholders as its management asset enhancing its position and competitiveness. In Public Relations and intercultural communication the statement that a communication success or failure significantly adds to a short and a long term success or failure of the whole organization sounds especially true.
Authors and Affiliations
Anna Lubecka
Keywords
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